After a Christmas season and a Halloween season, the marketing forStranger Thingschapter 3 has gone all-in on an 80s summer vibe, harkening back to a time when the weather was warm, the shorts were extremely high-waisted, and sweet dreams were, in fact, made of this. If the July 4 premiere date didn’t tip you off, 13 firework-filled new character posters introduce the idea that Independence Day will play a large part in season 3’s storyline, with a tagline promising “one summer can change everything.”
I know the throwback-bordering-on-copying vibeStranger Thingscultivated since the beginning has its detractors, but I’ve always dug the effort of it all, so I’m into these pastel-ass posters on a visual level even if some of the airbrushed faces are a bit off? (Noah Schnapplooks exactly like he knows something horrible is about to happen to Will Byers…again.) Plus, I relish any chance to seeJoe Keeryand newcomerMaya Hawkein those delightfully absurd Scoops Ahoy outfits, which are also an indicator of how hard season 3 is going to lean into the classic 80s let’s-go-to-the-mall aesthetic.

Check out all 13 posters below. All eight episodes ofStranger Thingsseason 3 will be available to stream on Netflix on July 4.
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