This one doesn’t even need to be editorialized, it’s as good as it sounds. At the CCXP event in Brazil, Prime Video has put on a booth to promote the upcomingthird season of its most successful seriesReacher, and you can become the man himself, turkey fists and all, with the ingenious display they have set up. While the event officially opens tomorrow, Collider’sSteve Weintraubwas able to get a sneak peek at the incredible interactive booth.

There appears to be some sort of quiz that you may participate in as well, but there’s a life-sized cutout of seriesstarAlan Ritchson, while the caption painted on the wall asks ARE YOU BIG ENOUGH TO FACE JACK REACHER? And the answer for most normal people is: “Of course I’m f*cking not he’s built like the size of an elephant.” There are also a host of dummies and mannequins one might find at a combat sports gym and, yes, you can punch the crap out of them. We are sold.

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What Else Is Alan Ritchson Making Right Now?

He’s a big man and he’s a busy man, that’s for sure.Reacherhas also received anearly renewal for a fourth seasonin advance of the third season’s release, and he’s currently shooting the Netflix sci-fi action movieWar Machinein Australia, alongsideDennis Quaid,Stephan James, Jai Courtney,andEsai Morales,withPatrick Hughes(The Hitman’s Bodyguard) in charge of directing.

Ritchson also recently wrapped onMotor City, which is described as “a near-silent, visually driven film packed with style and revenge” alongsideBen FosterandBenMcKenzie,and earlier this year hejoinedKevin JamesinPlaydate, an action comedy that is said to be inspired byMidnight Run.James plays a stay-at-home dad caught up in a wild conspiracy, with Ritchson putting a new meaning on the expression “dad bod” for the film. The cast is rounded out bySarah Chalke(Scrubs),Alan Tudyk(Resident Alien),Stephen Root(Barry),Isla Fisher(Wolf Like Me),Sabrina Elba(Three Thousand Years Of Longing), andHiro Kanagawa(Star Trek: Discovery).

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CCXP is running from tomorrow, December 5 until Sunday, December 8 at the São Paulo Expo in São Paulo, Brazil.Reacher’s third season will return to Prime Video in early 2025. To catch up on the first two seasons, head over to Prime Video and witness firsthand what a man can do when he’s fuelled by pie, Clark Bars, and vengeance. Stay tuned to Collider for further updates onReacherand from the floor at CCXP.

When retired Military Police Officer Jack Reacher is arrested for a murder he did not commit, he finds himself in the middle of a deadly conspiracy full of dirty cops, shady businessmen and scheming politicians. With nothing but his wits, he must figure out what is happening in Margrave, Georgia. The first season of Reacher is based on the international bestseller The Killing Floor by Lee Child.

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Reacher